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Hire premium pop-up spaces across our airports

Your Brand at the Heart of the Passenger Journey

Bring your brand to the heart of the passenger journey with our premium pop-up spaces. Access strategic locations in departure lounges, arrivals areas and outdoor terraces across our three airports – Nice Côte d’Azur Airport, Cannes Mandelieu Airport and Golfe de Saint-Tropez Airport – with tailored support at every stage of your activation.

  • More than 15.23 million commercial passengers per year at Nice Côte d’Azur Airport
  • International and premium audience (49% in higher socio-professional categories; 65% visiting passengers)
  • Event spaces located at the heart of the retail area, accessible to 100% of departing passengers
  • 360° marketing support included (DOOH, CRM, social media, etc.)
  • Club Airport Premier loyalty programme, with 250,000 members targeted to your brand
  • Spaces available indoors (Terminals 1 and 2, VIP lounges, business aviation facilities) and outdoors (esplanades and terraces).

How does event space commercialisation work?

1. Identify the right location for your brand

Location espaces éphémères

Our teams will work with you to identify available spaces based on your objectives, whether you are looking to test a concept, launch a product, run a seasonal activation, or generate direct sales to passengers. We offer several in-person and/or remote consultations, site visits, and collaborative project development to create a high-impact activation.  

2. Enjoy dedicated technical support

Our commercial and technical teams are available throughout the process, providing support ahead of installation, including technical approval of fit-out plans, parking and deliveries, access to restricted areas, and compliance with French ERP regulations.

3. Activate your marketing programme

We will validate your marketing action plan and integrate your activation into the airport’s digital and physical ecosystem throughout the passenger journey, from travel planning through to post-flight engagement.

Why choose Aéroports de la Côte d'Azur for your pop-up store?

  • A high-value market for brands and advertisers. The Côte d’Azur welcomes 11.5 million tourists every year, making it the leading French tourist destination after Paris, with €6.5 billion in tourism expenditure. Our airports provide millions of international travellers with their first physical experience of the Riviera.
  • High-volume, high-quality passenger traffic. 122 destinations across 45 countries are served from Nice Côte d’Azur Airport, including 16 long-haul routes to destinations such as New York, Dubai, Doha, Riyadh and Washington. Passengers spend an average of 1 hour 50 minutes at the airport, including 1 hour 15 minutes in the departure lounge – creating valuable dwell time for brand discovery.
  • A premium, international audience. 49% in higher socio-professional categories, 23% frequent flyers, 65% visiting passengers, 35% international traffic. An audience receptive to distinctive brands and experiences, whether local or international.
  • A powerful showcase effect. Establishing your brand at our airports conveys an international profile and immediate credibility. This helps to accelerate visibility when testing or unveiling a new product, launching an exclusive Travel Retail edition, or deploying a highly visual concept designed for social media.
  • 360° marketing support included. DOOH visibility across 25+ screens in departure areas; email campaigns to our CRM database; integration into the Club Airport Premier loyalty programme, with 250,000 members; promotion across the airport’s social media channels; editorial exposure in Grand Sud magazine, distributed in 320,000 copies per year.
  • Measurable, documented ROI. The Kérastase activation (June 2025 – June 2026) generated a clear uplift for the brand compared with its historical performance, supported by a 360° activation combining a pop-up store, competition and digital amplification.
     

What spaces are available?

PlatformLocationKey features
Nice Côte d'Azur Airport – Terminals 1 & 2Retail area, departure lounge, VIP loungesAccessible to 100% of departing passengers
Nice Côte d'Azur Airport – Business Aviation TerminalAt the heart of the passenger flowAccessible to both departing and arriving passengers
Cannes Mandelieu Airport – Business Aviation TerminalAt the heart of the terminalUltra-premium clientèle, business leaders and investors
Golfe de Saint-Tropez Airport – Business Aviation TerminalAt the heart of the terminalThe Riviera’s most exclusive airport
Outdoor esplanades & terraces (Nice T1/T2, Cannes Mandelieu)Terminal entrances, 450 m² south terraceCapture travellers before they enter the terminal; host client receptions with runway views

Contact 

Claire Aumond — Responsable Commerciale Extra-aéronautique, BU Commerciale
claire.aumond@cote-azur.aeroport.fr

FAQ