Marketing support

SUPPORT MARKETING

MARKETING SUPPORT

Our Code of Ethics: providing equal treatment for all carriers, depending on the importance of the new route for NCE’s network on the French Riviera.
If you are looking for promotional tools to launch new routes to/from Nice, the Nice Côte d’Azur Airport Marketing Department can customize and finance your media plan...

1/ Press conference: we can organize a meeting for you with the most influential journalists from the Nice Côte d’Azur Airport catchment area.

2/ Press: advertising on supports with a strong edition according to your target.

3/ Billboards: very good visibility on large billboards located on main thoroughfares.

4/ Radio: a choice of leading radio stations with a daily audience of 200,000 listeners.

5/ Internet: fun tools to promote your destination on the second airport’s website in France. Online quizz (edited under the control of a bailiff) posted on www.nice.aeroport.fr (190,000 visitors per month). Google adwords campaign to boost your sales and fame Web marketing action with banner, social networking like Facebook and Twitter.

6/ Direct Marketing: an immediate one-to-one impact with over 4,000 business contacts. e-mailing: 1,800 contacts from a regularly updated customer
database to keep in touch with the influencers: travel agencies and firms from the catchment area.

7/ Event: sales blitz. A four persons’ team for a blitz operation aimed at people working in the tourism industry. Street marketing to promote the destination.